What do Small Business Owners Think About Insurance Value?

Part 2 of a joint primary research study by Majesco and Celent

Discover insights that can transform your approach to the small business insurance market with this report, based on joint primary research conducted by Majesco and Celent. This comprehensive study delves into the minds of small business owners, revealing their top concerns, preferences, and expectations from insurance providers. With small businesses contributing significantly to the U.S. economy, understanding their needs is crucial for insurers aiming to build lasting relationships and offer tailored solutions.

The report uncovers the growing importance of technology in the insurance experience, highlighting how tech-savvy small business owners seek digital interactions that are at least as good, if not better, than the interactions they provide their own customers. It also addresses the financial and security concerns that dominate their priorities, and their willingness to share data for better pricing and risk management, offering actionable advice for insurers to enhance their value proposition.

This report provides valuable insights that can help you navigate the evolving landscape of small business insurance by gaining a deeper understanding of what small business owners truly value in their insurance providers. Download the report now and equip yourself with the knowledge to better serve this vital segment of the market.